Cleanse. Restore. Protect
Crafted in small batches in the UK, this complete three-step ritual nourishes, strengthens and revives hair from root to tip. Each formula is infused with a curated blend of powerful, science-backed ingredients, including biotin, keratin, argan oil, coconut oil and linseed, to deliver lasting softness, smoothness and shine.

Thoughtfully formulated without synthetic fragrances, silicones or harsh foaming agents, this is everyday hair care, elevated. Gentle for regular use, effective for visible transformation.

The shampoo and conditioner are enriched with biotin, to support healthy hair growth, keratin, to smooth and strengthen each strand, and argan oil, to restore moisture and natural shine. The hair oil completes the ritual with a concentrated blend of just four ingredients: argan, coconut and linseed oils, along with vitamin E, to seal in hydration, tame frizz and protect against heat damage, all in a lightweight, non-greasy finish.

You will receive:

• 1 x Phoenix Crown Biotin and Argan Oil Shampoo (250ml)
• 1 x Phoenix Crown Biotin and Argan Oil Conditioner (250ml)
• 1 x Phoenix Crown Hair Oil (50ml)

Made in the UK.

Step 1: Cleanse
Begin with the Phoenix Crown Shampoo, a low-foam cleanser that refreshes the scalp and removes build-up without stripping natural oils. Infused with biotin, keratin and argan oil, it leaves hair soft, clean and balanced – ready for the next step.

Step 2: Restore
Follow with the Phoenix Crown Conditioner, a deeply hydrating yet weightless formula that melts through the mid-lengths and ends to detangle, smooth and replenish. Hair feels stronger, looks shinier, and moves with natural ease.

Step 3: Protect
Finish with the Phoenix Crown Hair Oil, a concentrated blend of argan, coconut and linseed oils that adds shine, reduces frizz, and protects against heat. Just a few drops leave hair feeling supple, polished and beautifully nourished.

Whether used daily or reserved for more restorative moments, this complete routine restores your hair’s natural strength, texture and glow. No unnecessary fillers, no synthetic fragrance. No compromise.

Avoid eye area. For external use only.

Shampoo
Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Lauroyl Isethionate, Sodium Chloride, Sodium Methyl Isethionate, Polyquaternium-7, C12-18 Fatty Acids Methyl Esters, Argania Spinosa (Argan) Kernel Oil, Hydrolysed Corn Protein, Hydrolysed Wheat protein, Lauric Acid, Hydrolysed Soy Protein, Trisodium Ethylenediamine Disuccinate, Zinc Laurate, Citric Acid, Phospholipids, Biotin, Sodium Laurate, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sodium Benzoate.

Conditioner
Aqua, Cetearyl Alcohol, Glycerin, Distearoylethyl Dimonium Chloride, Behentrimonium Chloride, Panthenol, Argania Spinosa (Argan) Kernel Oil, Hydrolysed Corn Protein, Hydrolysed Wheat protein, Isopropyl Alcohol, Hydrolysed Soy Protein, Hydrolysed Sweet Almond Seedcake, Phospholipids, Biotin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol.

Hair Oil
PPG-3 Benzyl Ether Myristate, Argania Spinosa (Argan) Kernel Oil, Caprylic/Capric Triglyceride, Linum Usitatissimum Seed Oil.

Our shampoo and conditioner are packaged in sugar cane, Bio-PE plastic tubes and PP caps; our oil is packaged in a glass container. These components are recyclable via household collection services alongside traditional glass, PE and PP plastics, provided by most UK Council Authorities. The non-glass component of the oil pipette is currently non-recyclable.

DELIVERY Free UK delivery on all orders over £100*. Read more about Delivery.

RETURNS Free returns service available. Please see Returns & Refunds for further details.