BEAUTY THAT GIVES BACK
BEAUTY THAT GIVES BACK
At Phoenix Crown, we believe luxury doesn’t stop at beautiful hair.
It’s about the difference we can make together: restoring self-esteem, protecting the planet and creating a community built on kindness.
LITTLE PRINCESS TRUST
We are proud to support the incredible work of the Little Princess Trust.
This UK charity provides real-hair wigs, free of charge, to children and young people who have lost their hair due to cancer treatment or other conditions such as alopecia.
HOPE. COURAGE. CARE.
HAIR WITH HEART
Since it was founded in 2006, the Little Princess Trust has supplied thousands of wigs, giving children the confidence to face incredibly difficult times with dignity and hope.
Every wig is crafted with care, helping young people feel like themselves again. Learn more.
Phoenix Crown’s contribution supports this mission of restoring confidence and self-esteem through hair. For us, it’s a perfect expression of what beauty means: not just style, but strength.
WIGS MADE WITH LOVE
Through hair donations, the Little Princess Trust provides wigs to young people with hair loss - restoring confidence when it’s needed most.
FUNDING BRIGHTER FUTURES
Since 2006, the Trust has invested over £17 million into pioneering cancer research and clinical trials, supporting better outcomes and brighter futures.
HONOURED FOR SERVICE
For its tireless work, the Little Princess Trust received the Queen’s Award for Voluntary Service - a testament to its incredible impact on families.
PARTNERSHIPS WITH PURPOSE
We are proud to stand alongside organisations that share our values and commitment to a kinder, more sustainable world.
THE VEGAN SOCIETY
Our hair care range is officially Vegan Society certified, reflecting our promise of cruelty-free, planet-conscious beauty.
MATTER OF TRUST: CLEAN WAVE
Through our Recycling Service, surplus hair is transformed into mats that soak up oil and chemical spills, cleaning global rivers and oceans.
CLEAN OCEAN PROJECT
We support efforts to reduce plastic waste and restore the health of our seas, protecting fragile ecosystems for the future.
COLLECTIONS FOR EVERY STAGE
Our partnerships aren’t only external, they’re about building community from within Phoenix Crown too.
From postpartum changes to menopause transitions or the challenge of thinning hair, our collections meet women’s needs at every stage of life - helping you feel confident, always.
THE PHOENIX CROWN CLUB
Our way of giving back to you.
As a member, you’ll enjoy exclusive rewards, tailored perks and ongoing care. A thank-you for being part of the Phoenix Crown community.
CONFIDENCE, CARE & COMMUNITY
At Phoenix Crown, beautiful hair is just the beginning.
Our Confidence Stories hub shares advice, styling guidance and self-care insights - supporting confidence in every part of life.
At Phoenix Crown, giving back isn’t an afterthought, it’s at the heart of who we are. From partnerships protecting the planet, to charities restoring dignity and care for our community, we believe beauty is a force for good.
When you choose Phoenix Crown, you’re part of something bigger: luxury without compromise, and beauty that makes a difference.