Your hair tells your story. It deserves care that feels as luxurious as it looks.
Each product in the Phoenix Crown range is crafted with its own purposeful blend. Biotin, keratin and argan to cleanse and restore. Argan, coconut and linseed oils to nourish and protect.
Thoughtfully Vegan-certified, UK-made and presented in recyclable packaging, every step leaves your hair soft, strong and beautifully cared for.
Certified formulas, never tested on animals
Sugarcane-based tubes and recyclable bottles
Crafted in small batches for quality and care
Pair your Phoenix Crown hair extensions with our thoughtful accessories. Designed to store, protect and extend your style.
PROTECT YOUR GOALS
At Phoenix Crown, sustainability is part of who we are. From Virgin extensions designed for longevity, to hair care without shortcuts, every detail honours your hair and the planet.
Biotin, also known as vitamin B7, is essential for the production of keratin (the protein that makes up hair, skin and nails). While biotin doesn’t suddenly trigger faster growth, it helps create the right conditions for stronger, healthier strands.
By supporting keratin at the root, it helps reduce breakage and improve thickness over time, so hair looks fuller and feels more resilient. That’s why our Phoenix Crown Shampoo and Conditioner are both enriched with biotin, pairing science-backed nutrition with daily care.
Both oils bring something valuable, which is why we never choose between them. We use each where it works best.
Argan oil, often called “liquid gold,” is rich in vitamin E and antioxidants. It smooths, protects and adds a natural gloss, which is why you’ll find it throughout the Phoenix Crown Hair Care range. Coconut oil, on the other hand, is packed with fatty acids that penetrate deep into the hair shaft, replenishing moisture and strengthening fragile strands from within.
In our Nourishing Hair Oil, we pair coconut and argan with linseed oil for added elasticity and movement. The result is a lightweight blend that hydrates, smooths and protects, leaving hair silky, resilient and never weighed down.
Absolutely. Argan oil is not only safe for extensions but also one of the most effective ways to keep them soft, glossy and tangle-free. It coats the hair lightly, sealing in moisture and preventing dryness - something extensions can be more prone to since they don’t receive natural oils from the scalp.
We use argan oil across our Shampoo, Conditioner and Hair Oil because it nourishes natural hair and extensions alike, ensuring both blend seamlessly and keep their natural shine.
Extensions need gentle cleansing to maintain their quality and blend. But harsh, sulphate-based shampoos strip oils and can leave extensions dry and brittle.
Our Biotin & Argan Oil Shampoo is designed with this in mind: a low-foam, sulphate-free formula that lifts away build-up without stripping natural oils.
Enriched with biotin, keratin and argan oil, it refreshes the scalp while keeping hair and your Virgin hair extensions soft, balanced and easy to manage.
A lightweight, silicone-free conditioner is ideal - rich enough to restore hydration but never heavy enough to weigh down the hair or cause build-up. Phoenix Crown Conditioner blends biotin, keratin and argan oil in a smooth, breathable formula that detangles easily, reduces frizz and restores softness.
It works in harmony with our Virgin hair extensions, leaving them silky and manageable while caring for your own hair at the same time. Regular use builds a foundation of strength, softness and shine.
Luxury Virgin hair, crafted to last
Confidence that feels as natural as it looks
