ALWAYS VIRGIN HAIR, ALWAYS PHOENIX CROWN

Phoenix Crown extensions are crafted exclusively from 100% Virgin hair.

Pure, natural and never chemically coated.

It’s what sets us apart, and why your extensions look and feel so effortlessly beautiful.

WHAT DOES VIRGIN HAIR MEAN?

“Virgin hair” simply means untouched: human hair in its most natural state, with every cuticle intact and aligned in the same direction.

Unlike processed alternatives, Virgin hair hasn’t been coloured, bleached or chemically altered ahead of manufacturing. The result? Strands that stay smooth, strong and radiant for longer.

At Phoenix Crown, every single piece in our range is made from Virgin hair. Because you deserve nothing less than the very best.

STRENGTH & RESILIENCE

Virgin hair is naturally strong, so your extensions remain full-bodied and luxurious, wear after wear

SHINE & SMOOTHNESS

With cuticles intact and aligned, Virgin hair provides natural gloss without tangles or frizz

LONGEVITY & INVESTMENT

Quality lasts longer. Virgin hair extensions are an investment in beauty and sustainability

STYLING FREEDOM

Virgin hair behaves like your own. It can be cut, styled or heat-treated with care, giving complete flexibility over your look

TRUE-TO-TONE COLOUR

Because it hasn’t been chemically altered, Virgin hair holds its natural depth and tone without fading

SUSTAINABLE CHOICE

Virgin hair’s longer lifespan means fewer replacements and less waste - better for you and kinder to the planet

LUXURY THAT LASTS

Virgin hair isn’t just about looking good today, it’s about lasting beauty. With every natural cuticle intact, your extensions remain smoother, shinier and easier to style.

Unlike processed options (like machine-aligned cuticles or synthetic alternatives), Virgin hair stays strong, silky and radiant for longer.

True luxury is designed to last.

CONSCIOUS CONFIDENCE

Your hair should stay as radiant months from now as it feels the very first day.

Virgin hair gives you that confidence. Naturally strong, long-lasting and endlessly versatile, it offers beauty that endures.

And because it hasn’t been chemically coated or blended with synthetic fibres, it reduces waste and impact on the environment. Good for the planet, good for you.

LONGEVITY IS LUXURY

Always Virgin. Always Phoenix Crown.

Every Phoenix Crown extension is crafted from the finest Virgin hair, giving confidence, shine and beauty that feels effortless day after day.

Our five signature collections - Royal, Diamond, Crownet, Petite and Mini - define Phoenix Crown. Each is created with care to suit different needs, from full-volume transformations to subtle enhancements.

CURATED CARE FOR VIRGIN HAIR

Our protective accessories and Vegan-certified, UK-made hair care range are designed to support Virgin hair and extend its lifespan even further.

FAQs

Virgin hair is hair in its purest and most natural form: 100% human hair that has never been chemically treated or processed in any way before collection. Each strand keeps its natural cuticle layer intact, which protects the hair and gives it strength, smoothness and shine.

This makes Virgin hair very different from products simply described as “human hair,” which are often altered to look a certain way losing some of their natural quality (for instance, by chemically processing resulting in finer strands). With Phoenix Crown, our extensions are always made from pure Virgin hair - for true luxury that lasts.

The difference between Virgin and non-Virgin hair is all about treatment.

Virgin hair is completely natural, with natural cuticles preserved and aligned in the same direction and not processed artificially by machines. This means it stays smooth, resists tangling for longer and lasts. Non-Virgin hair has usually been chemically treated and that processing weakens hair quicker over time.

The main types of hair used in extensions are Virgin hair, Remy hair and non-Remy hair. Remy hair is collected with cuticles aligned but may still be chemically treated, while non-Remy hair has cuticles misaligned and is more prone to tangling or matting. Virgin hair sits above both, offering the strongest, smoothest and most natural foundation for long-lasting extensions.

"Remy" is actually a term given to describe the collection of hair from a donor versus other methods of collection which can include picking hair strands from hairbrushes and the floor of hair salons.

The Remy method is considered the elite method of collection due to the manner in which the cuticles all follow the same direction, thus ensuring the strands of hair keep their natural elasticity and shine. Sadly, the term Remy can be misused with some hair extensions described as Remy actually sourced from non-Remy collation methods and then processed by machines to re-align the hair cuticles following chemical treatments such as acid bathing.

Both Virgin and "Remy" hair are considered high quality, but Virgin hair is widely recognised as the gold standard.

Remy hair does have aligned cuticles, which helps it stay smoother than non-Remy alternatives, but it may still have been chemically processed or have its cuticles aligned by machines to achieve a smoother look, forsaking its natural strength. Virgin hair, by contrast, is completely untouched. It retains its natural strength, shine and resilience, which means it lasts longer, styles easily and keeps its original colour without fading.

This is why Phoenix Crown works exclusively with Virgin hair: the highest possible quality, ensuring every extension delivers beauty that lasts.

With proper care, Virgin hair extensions can last well over a year - limiting heated tools, storing correctly and conditioning appropriately all go a long way to ensuring longevity. Because Virgin hair is completely natural and unprocessed, it retains its resilience and quality for much longer.

Looking after your extensions is what makes the real difference, which is why our Phoenix Crown hair care and accessories range was created to nourish and protect Virgin hair. Used together, your extensions not only stay beautiful but remain an investment in long-lasting confidence.

Luxury Virgin hair, crafted to last
Confidence that feels as natural as it looks