The Phoenix Crown story begins with a belief: that when a woman feels confident in her own hair, she shines in every part of her life.
Born in London and inspired by the strength, warmth and spirit of women everywhere, Phoenix Crown was created to bring that confidence back - through luxurious, ethical hair extensions designed to look and feel entirely your own.
Phoenix Crown was founded with a simple purpose: to redefine what luxury hair extensions could mean.
Tired of throwaway beauty and fleeting fixes, we set out to craft hair extensions that restore confidence, respect the planet and celebrate individuality at every stage of life.
Each collection is the result of craftsmanship, care and intention, built on a promise of luxury and responsibility.
Our story is one of craft, confidence and quiet transformation. Every strand we create has a purpose: to help you feel like yourself again.
Each Phoenix Crown extension is made exclusively from 100% Virgin human hair. Pure and naturally resilient - for softness, strength and longevity that lasts.
From recyclable glass bottles and sugarcane-based tubes to our free UK recycling service and Vegan-certified hair care, every choice we make is guided by sustainability.
Confidence is more powerful when it’s shared. Through our partnership with The Little Princess Trust, we help to support young people experiencing hair loss.
Every woman deserves to feel crowned with confidence.
This belief guides everything we do - from how we craft, to how we care, to how we give back.
Our name is no coincidence. The phoenix symbolises renewal, strength and transformation - the ability to rise with grace and courage.
That same energy inspires everything we create, from our Virgin hair extensions to our care rituals and community partnerships.
Phoenix Crown was born from real experiences - women rediscovering confidence after change, finding joy in renewal and celebrating their beauty.
These stories shape who we are today.
Explore the journeys that inspire us, from heartfelt transformations to moments of renewal.
WHERE OUR STORY CONTINUES
THE PHOENIX CLUB
A community shaped by shared confidence, care and connection.
Enjoy rewards, exclusive offers and inspiring stories from women who embody the Phoenix Crown spirit every day.
From Virgin hair extensions to Vegan hair care and partnerships with purpose, everything we create is guided by one philosophy: luxury should feel empowering, ethical and enduring.
Luxury Virgin hair, crafted to last
Confidence that feels as natural as it looks
